Via Slashgear
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A tech team from Tokyo University of
Agriculture and Technology in Japan have unveiled a smell-o-vision TV
that will bring a sense of reality from our favorite TV programs. The
team created a “smelling screen” that enables scents in spots where the
corresponding object is placed. The screen generates scents from gel
pellets from four air streams on all corners of the display. The scents
are blown at varying and controlled rates to make it seem as though the
scent is coming directly from the object on-screen.

This isn’t the first time the “smell-o-vision” technology has
appeared in the tech world, however it is the first time that is has
been implemented into television screens. The smell-o-vision technology
was first implemented in a 1960?s film titled “Scent of Mystery”. The
film launched in 3 customized movie theaters in New York City, Los
Angeles, and Chicago. In the film, there were scents dispersed to the
audience during certain moments in the film. Unfortunately, the film was
a huge failure due to the malfunctioning of the scent mechanism. There
were delayed actions between the specific scenery and the scents, and
the mechanisms made a loud noise while releasing the scents.
This Japanese team seems to have been able to address the problem
however, and successfully implemented the smell-o-vision technology in
televisions. Right now, there can only be one scent released at a time,
however, the team hopes to be able to make it so multiple smells could
be implemented at the same time. They’re hoping to do so by implementing
a cartridge-like system that will allow them to alternate smells more
easily.
While the smell-o-vision can make movies and TV shows more engaging
and real, it also has somewhat of a negative effect. Advertisement
agencies can take advantage of the technology as well, and when they do,
all hell will break loose. If you thought that steak in that commercial
looked good now, wait until you can actually smell it. With this new
technology, restaurants will be able to more effectively rake in
customers with their advertisements. We’ll keep you posted as soon as
more information regarding the smell-o-vision is unveiled.