3D printing may have an image problem. It’s sometimes seen as a
hobbyist pursuit—a fun way to build knickknacks from your living room
desktop—but a growing number of companies are giving serious thought to
the technology to help get new ideas off the ground.
That’s literally off the ground in aircraft maker Boeing’s case.
Thirty thousand feet in the air, some planes made by Boeing are
outfitted with air duct components, wiring covers, and other small,
general parts that have been made via 3D printing, or, as the process is
known in industrial applications, additive manufacturing. The company
also uses additive manufacturing with metal to produce prototype parts
for form, fit and function tests.
Whether it’s the living room or a corporate factory, the underlying
principle of 3D printing—additive manufacturing—is the same. It’s
different from traditional manufacturing techniques such as subtractive
or formative manufacturing, which mainly rely on removing material
through molding, drilling or grinding. Additive manufacturing instead
starts from scratch and binds layers of material sequentially in
extremely thin sheets, into a shape designed with 3D modeling software.
Please, we call it "additive manufacturing"
Boeing has been conducting research and development in the area of
additive manufacturing since 1997, but the company wants to scale up its
processes in the years ahead so it can use the technology to build
larger, structural components that can be widely incorporated into
military and commercial aircraft.
For these larger titanium structures that constitute the backbone of
aircraft, “they generally fall outside of the capacity of additive
manufacturing in its current state because they’re larger than the
equipment that can make them,” said David Dietrich, lead engineer for
additive manufacturing in metals at Boeing.
“That’s our goal through aggressive new machine designs—to scale to larger applications,” he said.
Boeing’s use of 3D printing may seem unconventional because of the
growing attention on the technology’s consumer applications for things
like toys, figurines and sculptures. But it’s not.
In industry, “we don’t like to refer to it as ‘3D printing’ because
the term additive manufacturing has been around longer and is more
accepted,” Dietrich said.
For consumers, some of the more prominent 3D printer makers include
MakerBot, MakieLab and RepRap; industrial-grade makers include 3D
Systems, which also makes lower-cost models, Stratasys, ExOne and EOS.
The cost of a 3D printer varies widely. 3D Systems’ Cube, which is
designed for home users and hobbyists, starts at around $1,300. But
machines built for industrial-grade manufacturing in industries like
aerospace, automotive and medical, such as those made by ExOne, can
fetch prices as high as $1 million.
The average selling price for an industrial-grade 3D printer is about
$75,000, according to market research compiled by Terry Wohlers, an
analyst who studies trends in 3D printing. Most consumer printers go for
between $1,500 and $3,000, he said.
3D printing or additive manufacturing offers several advantages over
traditional subtractive processes. The biggest benefit, some businesses
say, is that the technology allows for speedier, one-off production of
products in-house.
At Boeing, the team handling additive manufacturing in plastics has
cut down its processing time dramatically. While it might take up to a
year to make some small parts using conventional tools, 3D printing can
lessen the processing time to a week, said Michael Hayes, lead engineer
for additive manufacturing in plastics at the company.
The company can also more easily tweak its products using the
technology, he said. “You can fail early,” Hayes said. “You can make the
first part very quickly, make changes, and get to a high-quality part
faster.”
Far beyond the hobbiests
NASA is another organization that is using 3D printers to experiment.
The space agency has been looking at the technology for years, but over
the past six months, NASA’s Jet Propulsion Laboratory has been using
the technology more frequently to test new concepts for parts that may
soon find their way into spacecraft.
Located in Pasadena, California, the lab has a dozen 3D printers
including consumer models made by companies such as MakerBot, Stratasys
and 3D Systems.
Make the virtual world tangible.
Previously, 3D printers were too expensive, but the revolution now is
their affordability, said Tom Soderstrom, chief technology officer at
the lab. JPL uses the printers as a brainstorming tool as part of what
Soderstrom calls their “IT petting zoo.”
So far, the program’s results have been good. This past summer,
mechanical engineers used the printers to create concepts for simple
items like table trays. But an actual stand for a webcam was produced
too, to be used for conference calls. And engineers realized, using the
3D printers, they could incorporate the same swivel mechanism that was
used for the stand into their design for a new spacecraft part for
deploying parachutes.
“That was the ‘aha’ moment,” Soderstrom said, that the printers could
be used to conceive and print parts for actual spacecraft. The swivel
part, which has been designed but not manufactured yet, would provide
wiggle room to the parachute to reduce the torque or rotational impact
when it deploys.
Another advantage of having a 3D printer in-house is that it can give
a company an easier way to fine-tune designs for new products,
Soderstrom said. “It can take you 20 times to get an idea right,” he
said.
Soderstrom hopes that eventually entire spacecraft could be printed
using the technology. The spacecraft would be unmanned, and small,
perhaps a flat panel the size of an art book. “Not all spacecraft need
to look like the Voyager,” Soderstrom said.
For consumer-level 3D printers, the technology is still developing.
Depending on the machine, the printed objects are not always polished,
and the software to make the designs can be buggy and difficult to
learn, Soderstrom said. Software for generating designs for 3D printing
can be supplied by the printer vendor, take the form of computer-aided
design programs such as Autodesk, or come from large engineering
companies like Siemens.
Still, Soderstrom recommends that CIOs make the investment in 3D
printing and purchase or otherwise obtain several machines on loan. They
don’t have to be the most expensive models, he said, but companies
should try to identify which business units might see the most benefit
from the machines. Companies should try to find somebody who can act as
the “IT concierge”—a person with knowledge of the technology who can
advise the company how best to use it.
“Producing a high-fidelity part on some of the cheaper 3D printers
can be hard,” Soderstrom said. “This concierge could help with that.”
Certain skills this person may need could include knowing how to work
with multiple different materials within a single object, he said.
Companies don’t have to be as large as Boeing or NASA to get some use
out of 3D printers. The technology is also an option for small-business
owners and entrepreneurs looking to make customized designs for
prototypes and then print them in small-scale runs.
A new take on 3D printing
One company making strategic use of 3D printing is shipping and
logistics giant UPS. The company, which also makes its services
available to smaller customers via storefront operations, has responded
to the growing interest in the technology with a program designed to
help small businesses and startups that may not have the funds to
purchase their own 3D printer.
A poll of small-business owners conducted by UPS showed high interest
in trying out the technology, particularly among those wanting to
create prototypes, artistic renderings or promotional materials. So, in
July the company announced the start of a program that UPS said makes it the first nationwide retailer to test 3D printing services in-store.
Staples claims to be the first retailer to stock 3D printers for
consumers, but UPS says its program makes it the first to offer 3D
printing services like computer-aided design consultations in addition
to the printing itself.
Currently, there are six independently owned UPS store locations
offering Stratasys’ uPrint SE Plus printer, an industrial-grade machine.
A store in San Diego was the first to get it, followed by locations in
Washington, D.C.; Chicago; New York; and outside Dallas. In September,
the printer was installed at a location in Menlo Park, California, just
off Sand Hill Road in Silicon Valley, a street known for its
concentration of venture capital companies backing tech startups.
3D printed fashion via Shapeways.
The UPS Store will gather feedback from store owners and customers
over the next 12 months and then will decide whether to add printers in
additional stores if the test is successful.
So far at the San Diego store, costs to the customer have ranged from
$10, for lifelike knuckles printed by a medical device developer, to
$500 for a prototype printed by a prosthetics company. The biggest
factor in determining price is the complexity of the design.
The customer brings in a digital file in the STL format to the store.
The store then checks to make sure the file is print-ready by running
it through a software program. If it is, the customer gets a quote for
the printing and labor costs.
Sometimes the digital file needs to be reworked or created from
scratch. In such cases, the customer can work with a contracted 3D
printing designer to iron out the design. Depending on how this meeting
goes, it can be a several-step process before a file is ready for
printing, said Daniel Remba, the UPS Store’s small-business technology
leader, who leads the company’s 3D printing project.
So far at the San Diego store, there have been several different
types of customers coming in to use the printer, said store owner Burke
Jones. They have ranged from small startups to engineers from larger
companies, government contractors and other people who just have an
interesting idea, he said.
One customer wanted a physical 3D replica of his own head, Jones
said. There was also a scuba diver who printed a light filter for an
underwater lamp and a mountain biker who printed a mount for a camera.
For early stage companies, Jones estimates that the store has printed
roughly a couple dozen product prototypes. In total, the store has done
probably as many as 50 printing jobs for various types of customers, he
said, producing 200 different parts.
In Menlo Park, the store has completed about 10 jobs with the printer, with at least 25 other inquiries pending.
A virtual physical enterprise
There are other online companies that offer 3D printing services. Two sites are Shapeways and Quickparts,
which take files uploaded by the customer and then print the object for
them. But the UPS Store project is different because it’s more
personal, Jones said.
“We get to know the people, and their vision,” he said.
3D Hubs is another company
betting that there are people who are interested in 3D printers but
don’t own one. The site operates like an Airbnb for 3D printers, by
helping people find 3D printers that are owned by other people or
businesses nearby.
3D printing is already a crucial element in some large companies’
manufacturing processes. But for smaller companies, the technology’s
biggest obstacle may be a lack of awareness about when it’s right to use
it, said Pete Brasiliere, an industry analyst with Gartner.
Though the desktop machines may not be as advanced, their popularity
within the “maker” culture could provide that knowledge to the business
world. “The hype around the consumer market has made senior management
aware,” Brasiliere said.
Humanity just made a large, DIY step towards a time when everyone can
upgrade themselves towards being a cyborg. Of all places, it happened
somewhere in the post-industrial tristesse of the German town of Essen.
It's there that I met up with biohacker Tim Cannon, and
followed along as he got what is likely the first-ever computer chip
implant that can record and transmit his biometrical data. Combined in a
sealed box with a battery that can be wirelessly charged, it's not a
small package. And as we saw, Cannon had it implanted directly under his
skin by a fellow biohacking enthusiast, not a doctor, and without
anesthesia.
Called the Circadia 1.0, the implant can record data from
Cannon's body and transfer it to any Android-powered mobile
device. Unlike wearable computers and biometric-recording devices like
Fitbit, the subcutaneous device is open-source, and allows the user
full control over how data is collected and used.
The Circadia device before being implanted in Cannon's arm.
Because a regular surgeon wouldn't be allowed to implant a device
unapproved by medical authorities, Tim relied on the expertise of body
modification enthusiasts, who had all met in Essen for the BMXnet conference.
The procedure itself was so delicate that not only were we not allowed
to film the thing, but we were not even able to share where exactly it
took place.
One of the pioneers in body modification is Steve Haworth, who
conducted the surgery. Despite a family background in medical device
engineering, Haworth turned to the more experimental side of altering
the human body in the early 90s, first with piercing and tattoo studios
in Phoenix and later by developing modifications like 3D tattoos and the
metal mohawk.
Haworth used his own tools for the surgery, and as he's not a
board-certified surgeon, was not able to use anesthetics. He did
assure me that "there are pretty amazing things we can do with ice." It
sounded convincing at the time.
In its first version, the chip can record Cannon's body temperature
and transfer it in real time via Bluetooth. Three LEDs built into the
package serve as status lights, and can be controlled to light up the
tattoo in Cannon's forearm.
It's
a humble beginning, but updates are on the way. Grindehouse Wetware
have already completed the development of a pulse monitoring device, and
he's also been able to shrink the size of the Circadia system, which
will make the procedure quite a bit more user-friendly. He's also
working to automate communication between the chip and the internet of
things.
"I think that our environment should listen more accurately und
more intuitively to what's happening in our body," Cannon explained. "So
if, for example, I've had a stressful day, the Circadia will
communicate that to my house and will prepare a nice relaxing atmosphere
for when I get home: dim the lights, let in a hot bath."
So Cannon is essentially trying to integrate the body into the
growing quantified and connected universe. But unlike the life-loggers
and step-counter-users, biohackers take the concept of self-improvement
to the next level. Why would one literally hack his body?
According to Cannon, the developments are not about simply trying to
insert gadgets into one's body for a performance enhancement. The end
goal is to transcend the boundaries of biology, and try to hack
evolution itself.
As hacking, both for good and bad, has become pervasive in society,
and as the appropriation of communication networks has become a common
battleground, biohackers like Cannon are trying to take the fight
for self-determination into the realm to the technologized body.
It's as if there a new dimension has been added to Michel Foucault's terms biopolitics and biopower,
which he developed in the 1970s. Through biopower, Foucault described
the emergence of a new form of power and politics as an extension to
traditional state power in the 20th century, which takes the body as an
object of quantification and the reproduction of society's power
structures. His point seems valid today, as the political fights of our
time not only take place in legal discourses, but are also being staged
over what's legal to do with one's own body.
In the future, hackers' and activists' disputes with restrictive
governments may not only be about communication, information, and
digital infrastructure, but may also shift into debates about our own
technologically-improved physical beings. In the face of companies and
governmental agencies developing implants that are protected by patents
and secret test procedures, the question of how to remain in control of
our bodies may turn out to be a very real pressing social issue,
something Cannon is preemptively trying to push against.
Cannon does hold the human body as imperfect and failing in many
ways, and refuses to obey the "established medical industry's artificial
ideas about what 100 percent is." He has also decided to pause
theoretical and academic discussions on immortality, and is focusing
instead on what he terms practical transhumanism. In essence, he aims to
use open-source and networked research approaches to define the
capabilities of his body and to find out how far he can upgrade himself.
The security risks are real, as we've learned with Dick Cheney's heart.
At the same time, complex medical products tend to be mostly restricted
to those who can afford them. Even though the former vice president may
dislike the thought, a bunch of biohackers aim to prove that a
well-connected and enthusiastic underground culture of self-taught
garage tinkerers may be able to increase the safety and accessibility of
medical devices. The Linux community stands as proof enough for
Cannon that open source implant can be developed safely and securely.
Building on the much cheaper development costs of an open
coding-network, Tim wants to realize his goal of offering cheap organs
for everyone in a near future. "We have been working on the Circadia
Chip for 18 months, needing only a fraction of the costs that big
companies would use for this," he said. "The same will go for our next
projects and an artificial heart is a goal for us for the next decade."
Tim Cannon demonstrates the prototype of the Circadia and the control commands on his tablet device.
In a few months, the first production series of the Circadia chip
should be ready. With an expected price of around $500, the chip should
be relatively accessible for just about any enthusiast, and will mainly
be distributed through the networks of the body modification community.
That means that if you find the right local establishment, you could
have your own chip installed. Haworth told me that he would charge
roughly $200 for the procedure itself.
The question of whether or not we'll blur the line between man and
machine, of whether or not we'll enhance the human body, has long been
answered in the affirmative. Now it's a question of who will break new
ground, and when. As to whether or not the roboticiziation of humans is
found in better hands with DIY enthusiasts or the medical
establishment, and who will make farther strides, only time will tell.
In the meantime, there are just slight battery difficulties to be resolved:
For some time Facebook has studied your Likes, comments, and clicks
to help create better ads and new products, but soon, the company might
also track the location of your cursor on screen. Facebook analytics
chief Ken Rudin told The Wall Street Journal about several new measures
the company is testing meant to help improve its user-tracking, like
seeing how long you hover your cursor over an ad (and if you click it),
and evaluating if certain elements on screen are within view or are off
the page. New data gathered using these methods could help Facebook
create more engaging News Feed layouts and ads.
The Journal notes that
this kind of tracking is hardly uncommon, but until now, Facebook hadn't
gone this deep in its behavioral data measurement. Sites like
Shutterstock, for example, track how long users hover their cursors over
an image before deciding to buy it. Facebook is famous for its liberal use of A/B testing
to try out new products on consumers, but it's using the same method to
judge the efficacy of its new testing methods. "Facebook should know
within months whether it makes sense to incorporate the new data
collection into the business," reports the Journal.
Assuming Facebook's tests go
well, it shouldn't be long before our every flinch is tracked on the
site. So what might come next? Our eyeballs.
Newly discovered mechanism could help researchers understand ageing process and lead to ways of slowing it down
Horvath looked at the
DNA of nearly 8,000 samples of 51 different healthy and cancerous cells
and tissues. Photograph: Zoonar GmbH/Alamy
A US scientist has discovered an internal body clock based on DNA that measures the biological age of our tissues and organs.
The
clock shows that while many healthy tissues age at the same rate as the
body as a whole, some of them age much faster or slower. The age of
diseased organs varied hugely, with some many tens of years "older" than
healthy tissue in the same person, according to the clock.
Researchers say that unravelling the mechanisms behind the clock will help them understand the ageing process and hopefully lead to drugs and other interventions that slow it down.
Therapies
that counteract natural ageing are attracting huge interest from
scientists because they target the single most important risk factor for
scores of incurable diseases that strike in old age.
"Ultimately, it would be very exciting to develop therapy interventions to reset the clock and hopefully keep us young," said Steve Horvath, professor of genetics and biostatistics at the University of California in Los Angeles.
Horvath
looked at the DNA of nearly 8,000 samples of 51 different healthy and
cancerous cells and tissues. Specifically, he looked at how methylation,
a natural process that chemically modifies DNA, varied with age.
Horvath
found that the methylation of 353 DNA markers varied consistently with
age and could be used as a biological clock. The clock ticked fastest in
the years up to around age 20, then slowed down to a steadier rate.
Whether the DNA changes cause ageing or are caused by ageing is an
unknown that scientists are now keen to work out.
"Does this
relate to something that keeps track of age, or is a consequence of age?
I really don't know," Horvath told the Guardian. "The development of
grey hair is a marker of ageing, but nobody would say it causes ageing,"
he said.
The clock has already revealed some intriguing results.
Tests on healthy heart tissue showed that its biological age – how worn
out it appears to be – was around nine years younger than expected.
Female breast tissue aged faster than the rest of the body, on average
appearing two years older.
Diseased tissues also aged at different rates, with cancers speeding up the clock by an average of 36 years. Some brain cancer tissues taken from children had a biological age of more than 80 years.
"Female
breast tissue, even healthy tissue, seems to be older than other
tissues of the human body. That's interesting in the light that breast
cancer is the most common cancer in women. Also, age is one of the
primary risk factors of cancer, so these types of results could explain
why cancer of the breast is so common," Horvath said.
Healthy
tissue surrounding a breast tumour was on average 12 years older than
the rest of the woman's body, the scientist's tests revealed.
Writing in the journal Genome Biology,
Horvath showed that the biological clock was reset to zero when cells
plucked from an adult were reprogrammed back to a stem-cell-like state.
The process for converting adult cells into stem cells, which can grow
into any tissue in the body, won the Nobel prize in 2012 for Sir John Gurdon at Cambridge University and Shinya Yamanaka at Kyoto University.
"It
provides a proof of concept that one can reset the clock," said
Horvath. The scientist now wants to run tests to see how
neurodegenerative and infectious diseases affect, or are affected by,
the biological clock.
"These data could prove valuable in
furthering our knowledge of the biological changes that are linked to
the ageing process," said Veryan Codd, who works on the effects of
biological ageing in cardiovascular disease at Leicester University. "It
will be important to determine whether the accelerated ageing, as
described here, is associated with other age-related diseases and if it
is a causal factor in, or a consequence of, disease development.
"As
more data becomes available, it will also be interesting to see whether
a similar approach could identify tissue-specific ageing signatures,
which could also prove important in disease mechanisms," she added.
Sina Weibo, launched in 2010, has more than 500 million registered users with 100 million messages posted daily
More than two million
people in China are employed by the government to monitor web activity,
state media say, providing a rare glimpse into how the state tries to
control the internet.
The Beijing News says the monitors, described as internet opinion analysts, are on state and commercial payrolls.
China's hundreds of millions of web users increasingly use microblogs to criticise the state or vent anger.
Recent research suggested Chinese censors actively target social media.
The report by the Beijing News said that these monitors were not required to delete postings.
They are "strictly to gather and analyse
public opinions on microblog sites and compile reports for
decision-makers", it said. It also added details about how some of these
monitors work.
Tang Xiaotao has been working as a monitor for less than six months, the report says, without revealing where he works.
"He sits in front of a PC every day, and opening up an application, he types in key words which are specified by clients.
"He then monitors negative opinions related to the clients,
and gathers (them) and compile reports and send them to the clients," it
says.
The reports says the software used in the office is even more
advanced and supported by thousands of servers. It also monitors
websites outside China.
China rarely reveals any details concerning the scale and sophistication of its internet police force.
It is believed that the two million internet monitors are
part of a huge army which the government relies on to control the
internet.
The government is also to organise training classes for them for the first time from 14 to 18 October, the paper says.
But it is not clear whether the training will be for existing monitors or for new recruits.
The training will have eight modules, and teach participants
how to analyse and judge online postings and deal with crisis
situations, it says.
The most popular microblogging site Sina Weibo, launched in
2010, now has more than 500 million registered users with 100 million
messages posted daily.
Topics cover a wide range - from personal hobbies, health to
celebrity gossip and food safety but they talso include politically
sensitive issues like official corruption.
Postings deemed to be politically incorrect are routinely deleted.
Hollywood likes to paint movie pirates as freeloaders without morals,
but maybe those so-called dastardly downloaders are simply under-served.
A new website called PiracyData.org tracks the most pirated movies of the week, as reported by TorrentFreak, and taps into Can I Stream It? to show whether file sharers could have bought or rented the movie online instead.
As PiracyData's chart below shows, four out of the 10 most pirated
movies cannot be purchased legally online. Out of the remaining six
movies, three are available for full-priced purchase, but not for rent.
None of the top 10 movies can be watched through subscription streaming
services such as Netflix.
(Click to enlarge.)
On its face, it looks like a missed opportunity for the movie industry.
Viewers may feel pushed toward piracy when they can't purchase or at
least rent the movies they want to watch.
But it's also worth noting the release timing of these movies. Every
single movie on the list came out this year, but is no longer showing in
major theaters. With the exception of three films, most of these movies
are now in an awkward stage where you can buy them on DVD, but cannot
rent them online.
DVD sales are plummeting.
People are growing accustomed to pressing a button and streaming a
movie instantly. The idea of withholding new movies from digital rental
just to juice DVD sales looks increasingly antiquated as people move
beyond the optical disc. For disposable films that people only want to
watch once, a mandatory $15 or $20 purchase is undesirable as well.
Of course, there are exceptions. People do have rental options for The Lone Ranger, After Earth, and This is the End,
yet they remain popular to download on BitTorrent. Unscrupulous
freeloaders do exist, and are not going away. But when the only legal
options are DVD or mandatory purchase, it's no surprise that potential
paying customers will turn to piracy instead.
The world of Big Data is one of pervasive data collection and
aggressive analytics. Some see the future and cheer it on; others rebel.
Behind it all lurks a question most of us are asking — does it really
matter? I had a chance to find out recently, as I got to see what
Acxiom, a large-scale commercial data aggregator, had collected about
me.
At least in theory large-scale data collection matters quite a bit. Large data sets can be used to create social network maps
and can form the seeds for link analysis of connections between
individuals. Some see this as a good thing; others as a bad one — but
whatever your viewpoint, we live in a world which sees increasing power
and utility in Big Data’s large-scale data sets.
Of course, much of the concern is about government collection. But
it’s difficult to assess just how useful this sort of data collection by
the government is because, of course, most governmental data collection
projects are classified. The good news, however, is that we can begin
to test the utility of the program in the private sector arena. A useful
analog in the private sector just became publicly available and it’s
both moderately amusing and instructive to use it as a lens for thinking
about Big Data.
Acxiom is one of the
largest commercial, private sector data aggregators around. It collects
and sells large data sets about consumers — sometimes even to the
government. And for years it did so quietly, behind the scene — as one
writer put it “mapping the consumer genome.” Some saw this as rather ominous; others as just curious. But it was, for all of us, mysterious. Until now.
In September, the data giant made available to the public a portion of its data set. They created a new website — Abouthedata.com
— where a consumer could go to see what data the company had collected
about them. Of course, in order to access the data about yourself you
had to first verify your own identity (I had to send in a photocopy of
my driver’s license), but once you had done so, it would be possible to
see, in broad terms, what the company thought it knew about you — and
how close that knowledge was to reality.
I was curious, so I thought I would go explore myself and see what it
was they knew and how accurate they were. The results were at times
interesting, illuminating and mundane. Here are a few observations:
To begin with, the fundamental purpose of the data collection is to
sell me things — that’s what potential sellers want to know about
potential buyers and what, say, Amazon might want to know about me. So I
first went and looked at a category called “Household Purchase Data” —
in other words what I had recently bought.
It turns out that I buy … well … everything. I buy food, beverages,
art, computing equipment, magazines, men’s clothing, stationary, health
products, electronic products, sports and leisure products, and so
forth. In other words, my purchasing habits were, to Acxiom, just an
undifferentiated mass. Save for the notation that I had bought an
antique in the past and that I have purchased “High Ticket Merchandise,”
it seems that almost everything I bought was something that most any
moderately well-to-do consumer would buy.
I do suppose that the wide variety of purchases I made is, itself,
the point — by purchasing so widely I self-identify as a “good”
consumer. But if that’s the point then the data set seems to miss the
mark on “how good” I really am. Under the category of “total dollars
spent,” for example, it said that I had spent just $1,898 in the past
two years. Without disclosing too much about my spending habits in this
public forum, I think it is fair to say that this is a significant
underestimate of my purchasing activity.
The next data category of “Household Interests” was equally
unilluminating. Acxiom correctly said I was interested in computers,
arts, cooking, reading and the like. It noted that I was interested in
children’s items (for my grandkids) and beauty items and gardening (both
my wife’s interest, probably confused with mine). Here, as well, there
was little differentiation, and I assume the breadth of my interests is
what matters rather that the details. So, as a consumer, examining what
was collected about me seemed to disclose only a fairly anodyne level of
detail.
[Though I must object to the suggestion that I am an Apple user J.
Anyone who knows me knows I prefer the Windows OS. I assume this was
also the result of confusion within the household and a reflection of my
wife’s Apple use. As an aside, I was invited throughout to correct any
data that was in error. This I chose not to do, as I did not want to
validate data for Acxiom – that’s their job not mine—and I had no real
interest in enhancing their ability to sell me to other marketers. On
the other hand I also did not take the opportunity they offered to
completely opt-out of their data system, on the theory that a moderate
amount of data in the world about me may actually lead to being offered
some things I want to purchase.]
Things became a bit more intrusive (and interesting) when I started
to look at my “Characteristic Data” — that is data about who I am. Some
of the mistakes were a bit laughable — they pegged me as of German
ethnicity (because of my last name, naturally) when, with all due
respect to my many German friends, that isn’t something I’d ever say
about myself. And they got my birthday wrong — lord knows why.
But some of their insights were at least moderately invasive of my
privacy, and highly accurate. Acxiom “inferred” for example, that I’m
married. They identified me accurately as a Republican (but notably not
necessarily based on voter registration — instead it was the party I was
“associated with by voter registration or as a supporter”). They knew
there were no children in my household (all grown up) and that I run a
small business and frequently work from home. And they knew which sorts
of charities we supported (from surveys, online registrations and
purchasing activity). Pretty accurate, I’d say.
Finally, it was completely unsurprising that the most accurate data
about me was closely related to the most easily measurable and widely
reported aspect of my life (at least in the digital world) — namely, my
willingness to dive into the digital financial marketplace.
Acxiom knew that I had several credit cards and used them regularly.
Acxiom knew that I had several credit cards and used them regularly. It had a broadly accurate understanding of my household total income range [I’m not saying!].
They also knew all about my house — which makes sense since real
estate and liens are all matters of public record. They knew I was a
home owner and what the assessed value was. The data showed, accurately,
that I had a single family dwelling and that I’d lived there longer
than 14 years. It disclosed how old my house was (though with the rather
imprecise range of having been built between 1900 and 1940). And, of
course, they knew what my mortgage was, and thus had a good estimate of
the equity I had in my home.
So what did I learn from this exercise?
In some ways, very little. Nothing in the database surprised me, and
the level of detail was only somewhat discomfiting. Indeed, I was more
struck by how uninformative the database was than how detailed it was —
what, after all, does anyone learn by knowing that I like to read?
Perhaps Amazon will push me book ads, but they already know I like to
read because I buy directly from them. If they had asserted that I like
science fiction novels or romantic comedy movies, that level of detail
might have demonstrated a deeper grasp of who I am — but that I read at
all seems pretty trivial information about me.
I do, of course, understand that Acxiom has not completely lifted the
curtains on its data holdings. All we see at About The Data is summary
information. You don’t get to look at the underlying data elements. But
even so, if that’s the best they can do ….
In fact, what struck me most forcefully was (to borrow a phrase from
Hannah Arendt) the banality of it all. Some, like me, see great promise
in big data analytics as a way of identifying terrorists or tracking
disease. Others, with greater privacy concerns, look at big data and see
Big Brother. But when I dove into one big data set (albeit only
partially), held by one of the largest data aggregators in the world,
all I really became was a bit bored.
Maybe that’s what they wanted as a way of reassuring me. If so, Acxiom succeeded, in spades.
Apple may be forced to abandon its proprietary 30-pin dock charger (shown above) if European politicians get their way.
Members of the European Parliament’s internal market committee on
Thursday voted unanimously for a new law mandating a universal mobile
phone charger. The MEPs want all radio equipment devices and their
accessories, such as chargers, to be interoperable to cut down on
electronic waste.
German MEP Barbara Weiler said she wanted to see an end to “cable chaos”.
This is not the first attempt to set a standard for universal phone
chargers. In 2009 the European Commission, the International
Telecommunications Union (ITU) and leading mobile phone manufacturers
drew up a voluntary agreement based on the micro USB connector.
However Apple, which sold nine million units of the iPhone 5s and 5c in
just three days last week, has not adhered to the agreement despite
signing up.
The draft law also lays down rules for other radio equipment, such as
car door openers or modems, to ensure that they do not interfere with
each other. The committee also cut some red tape, by deleting a rule
that would have required manufacturers to register certain categories of
devices before placing them on the market.
The committee is now expected to begin informal negotiations with the
European Council in order to move the legislative process along quickly.
Once upon a time there were things called jobs, and they were well understood. People went to work for companies, in offices or in factories. There were exceptions — artists, aristocrats, entrepeneurs — but they were rare.
Laws, regulations, and statistics were based on this assumption; but,
increasingly, what people do today doesn’t fit neatly into that
anachronistic 1950s rubric. I’ve had the pleasure of trying to explain
to border officials that my “job” consisted of contracting in Country A
for a client in Country B, while also writing books and selling apps. I
don’t recommend it.
This disconnect will just keep getting worse. The so-called “sharing economy” mediated by sites and apps like Lyft, TaskRabbit, Thumbtack, Postmates,
Mechanical Turk, etc etc etc., replaces “consistent work for a single
employer” with “an agglomeration of short-term/one-time gigs.” That
doesn’t really map to the old-economy assumptions at all. And even
relatively high-skill professions are now being nibbled at by
shared-economy software; consider Disrupt winner YourMechanic.
I say “so-called” because, let’s face it, “sharing economy” is mostly
spin. It mostly consists of people who have excess disposable income
hiring those who do not; it’s pretty rare to vacillate across that
divide. Far more accurate to call it the “servant economy.” (Not to be confused with the “patronage economy” — Kickstarter, Indiegogo — which deserves its own post.)
It’s not surprising that relatively-wealthy techies like me have
created apps and services which make relatively-wealthy techies’ lives a
little better, instead of solving the real and hard problems faced by poor people. But it is a little surprising that these apps effectively echo what’s happening on a massive scale in the corporate world.
Did you know that “the hiring rate of temp workers is five times that of hiring overall in the past year” and “The number of temps has jumped more than 50 percent since the recession ended”? Meanwhile, in the UK, “The median hourly earnings for the self-employed are £5.58, less than half the £11.21 earned by employees.”
This “ephemeral workforce” phenomenon isn’t just
American; the UK has also set records in the contingently employed.
Something profoundly structural is going on. Even healthier economic
growth won’t make it go away.
We already know how software will eat manufacturing (robots and 3D
printing) and transportation (self-driving vehicles.) This new servant
economy shows us how software will eat much of the service sector; by
turning turn many of its existing full-time jobs into a disconnected
cloud of temporary gigs.
In many ways this is inarguably a good thing. I may not think much of Uber’s CEO’s politics
but I think even less of the insane medallion system that rules taxi
industries across America for no good reason. (Anyone who believes taxi
companies’ claims that they’re safer probably also believes the TSA’s
claims that security theater keeps you safe.) I applaud the leveling of that demented regulatory wall.
What’s more, when the New Temps no longer require companies like
Manpower to connect them to their actual employers, but can pick and
choose on the fly among competing third parties, that too will be a huge
benefit for all concerned. It’s entertaining to read Manpower’s CEO
dismissal of this trend as “somewhat niche…I don’t think it’s going to
take over the world” in a recent Wall Street Journal piece. I suspect that quote will sound fantastically dense in ten years’ time.
And yet this trend makes me uneasy. The slow transformation of a huge
swathe of the economy from steady jobs to an ever-shifting maelstrom of
short-term contracts with few-to-no benefits, for which an ever-larger
pool of people will compete thanks to ever-lower barriers to entry, in a
sector where most jobs are already poorly paid…does this sound
to you like it will decrease inequality and increase social mobility?
Maybe, it certain specialized high-skill areas. But across the spectrum?
I doubt it.
It does sound like it will reduce prices…but, unlike
Wal-Mart, servant-economy providers are rarely servant-economy
customers. (As prices drop, their incomes drop too, keeping the
now-cheaper services still out of reach; a vicious circle.) The people
who benefit are, surprise, surprise, the techies, the professionals, the
bankers, the steadilydwindlingmiddle class. You know. People like you and me. And, of course, the companies hiring the armies of temps.
I don’t want to sound like a pessimistic Luddite; I do believe that
this will ultimately be better than the status quo for most people. But
it seems to me that — like many of the other economic shifts triggered
by new technologies, as I’ve been arguingforsometime — the vast majority of the benefits will accrue to a small and shrinking fraction of the population.
Is that inequality such a bad thing? If the techno-economic tide is
lifting all boats, does it really matter if it lifts the yachts higher
than the fishing boats, and the super-yachts into the stratosphere? It
seems to me that the answer depends in large part on whether the fishing
boats have any realistic prospect of achieving yachtdom:
Unfortunately, social mobility is actually significantly lower
in America than in other rich nations…and so far I see no reason to
believe that the combination of tomorrow’s technology and today’s
economic architecture will change that. In fact I have a nasty gut
feeling that the opposite is true, both in America and worldwide.
The war veteran who recoils at the sound of a car backfiring and the
recovering drug addict who feels a sudden need for their drug of choice
when visiting old haunts have one thing in common: Both are victims of
their own memories. New research indicates those memories could actually
be extinguished.
A new study from the Massachusetts Institute of Technology found a
gene called Tet1 can facilitate the process of memory extinction. In the
study, mice were put in a cage that delivered an electric shock. Once
they learned to fear that cage, they were then put in the same cage but
not shocked. Mice with the normal Tet1 levels no longer feared the cage
once new memories were formed without the shock. Mice with the Tet1 gene
eliminated continued to fear the cage even when there was no shock
delivered.
“We learned from this that the animals defective in the Tet1 gene are
not capable of weakening the fear memory,” Le-Huei Tsai, director of
MIT's Picower Institute for Learning and Memory, told Discovery News.
“For more than a half century it has been documented that gene
expression and protein synthesis are essential for learning and forming
new memories. In this study we speculated that the Tet1 gene regulates
chemical modifications to DNA.”
The MIT researchers found that Tet1 changes levels of DNA
methylation, the process of causing a chemical reaction. When
methylation is prominent, the process of learning new memories is more
efficient. When methylation is weaker, the opposite is true.
“The results support the notion that once a fear memory is formed, to
extinguish that memory a new memory has to form,” Tsai said. “The new
memory competes with the old memory and eventually supersedes the old
memory.”
Experts in the study of memory and anxiety agree.
“This is highly significant research in that it presents a completely
new mechanism of memory regulation and behavior regulation,” said
Jelena Radulovic, a professor of bipolar disease at Northwestern
University. The mechanism of manipulating DNA is likely to affect many
other things. Now the question will be whether there will be patterns
that emerge, whether there will be side effects on moods and emotions
and other aspects. But the findings have real relevance.”
Radulovic, who was not directly involved in the study, says the
primary significance of the findings have to do with eliminating fear.
“The results show us a very specific paradigm of learned reduction of
fear,” she said. “This could mean that interference with the Tet1 gene
and modification of DNA could be an important target to reduce fear in
people with anxiety disorders.”
For her part, Tsai is most encouraged at the ability to approach
anxiety disorders at the molecular and cellular levels inside the brain.
“We can now see the bio-chemical cascade of events in the process of
memory formation and memory extinction,” said Tsai. “Hopefully this can
lead to new drug discoveries.”
Meanwhile, research in memory extinction is progressing quickly,
largely due to new discoveries through traditional experimentation,
augmented by advances in technology, Tsai said.
Elsewhere, parallel research is focusing more on physiological
processes that cause memories, rather than epigenetics (the study of how
genes are turned on or off). At the Scripps Research Institute,
researchers are studying what causes a methamphetamine addict to relapse
when confronted with familiar triggers that a person associates with
drug use.
“Substance users who are trying to stay clean, when exposed to the
environment where they used the drug have all kinds of associations and
memories in their minds that are strong enough to elicit cravings,” said
Courtney Miller, an assistant professor at the Scripps Research
Institute, who led the research. “The idea is to try to selectively disrupt the dangerous memories but not lose other memories." “We taught rodents to press a lever to get an infusion of meth, and that
puts the drug delivery in the animal’s control,” Miller told Discovery News.
“They were put in an environment that was unique to them every day for
two weeks, where they could press the lever and get meth. They learned
to associate that environment with the meth, the place where they could
‘use.’”
The animals were then injected with a chemical that inhibited actin polymerization and placed back in their home environment.
“The process of actin polymerization happens when neurons contact
each other, and that is how information is passed,” Miller said. “Think
of it like a Lego project. There are little pieces that contact each
other. The receiving point on a neuron, called a dendritic spine,
enlarges when a memory is stored. It gives more surface areas so you can
have more neurotransmission.
"Actin controls that, enlarges the spine and keeps it large. In a
normal memory, pieces come off the top and circle around and add on to
the bottom very slowly. In a meth memory the piece comes off the top,
wraps around and comes back much faster. We gave a drug that takes the
pieces away and they are not added back on. The point of contact falls
apart and the memory is lost.”
The process, called depolymerization, means that memories are no longer stored.
Longtime memory researchers are highly supportive of Miller’s findings.
“The findings here are real game changers,” said Gary S. Lynch,
professor of psychiatry and human behavior at University of California
School of Medicine. “What this points to is a completely new strategy
for treatment of addiction. For the past 10 years there have been many
challenges to the notion that memories are cemented in. But this study
shows that memory really is still a dynamic, malleable business and that
there can be another way of dealing with dependency.”
Lynch is particularly taken with the study’s findings regarding the role of actin.
“Actin is the most prevalent protein in the body,” said Lynch, who
has studied memory issues for more than 30 years. “Now to find that it
is so critical to dependency is breathtaking in its implications.”
In the future, it's possible the process can be generalized to other addictions, such as nicotine, Miller said.
As for how distant that future may be, Tsai believes we are still
many years from applying the current research to human beings with
psychiatric disorders.
“I would like to believe that through cognitive behavior therapy or
some new medication, eventually — not five or 10 years from now, but
eventually — a lot of the mechanisms are going to be solved,” Tsai said.
“We’ll know how good memories form, how bad memories form. But the
brain is an organ that is not very accessible to manipulation, unlike
most other organs. My prediction is that progress on memory research,
including memory extinction, will speed up considerably because of the
emerging technology.”
That technology, Tsai says, includes a new 3-D, high-resolution brain
imaging called CLARITY, developed by a research team at Stanford
University. CLARITY essentially makes it possible to view the brain in a
transparent way, allowing researchers to see in detail its complex fine
wiring and essential features.