Via Outside Innovation
 
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Over  
the past      few months, there have been a number of notable service  
quality incidents      and security breaches of online services,  
including Sony’s PlayStation      network, Amazon’s cloud service,  
Dropbox’s storage in the cloud,      and countless others. The bar talk 
 around “cloud” computing      and online services would have you think 
 that businesses and consumers are      shying away from using hosted  
services, using Software as a Service (SaaS)      applications, from  
storing their data “in the cloud,” or from      migrating some or all of
  their computing infrastructure to virtual machines      hosted by 
cloud  service providers. However, there’s actually an uptick     in the
  uptake of cloud computing in all of its various incarnations. 
 
We (consumers and businesses) are using “cloud” services for      all of the following kinds of activities:
 
1.	Accessing and downloading media.
 
2.	Accessing and downloading mobile apps.
 
3. Accessing and running business applications (CRM, hiring, ecommerce, logistics, provisioning, etc.).
 
4. 
Collaborating with colleagues, clients, and customers  (project 
management,      online communities, email, meeting  scheduling).
 
5.	Analyzing large amounts of data.
 
6. Storing large amounts of data (much of it unstructured, like video, images,      text files, etc.).
 
7.	Developing and testing new applications and online services.
 
 
 			
8. Running distributed applications that need high performance  around 
the      globe. (All of the social media apps we use are  essentially 
“cloud” applications—they      run on virtual machines  hosted in mostly
 3rd-party data centers all over      the world.)
9.	
Scaling our operations to handle seasonal and other peaking  
requirements—where        we can take advantage of buying computing  
capabilities by the hour, rather      than pre-paying for capacity we  
rarely need.
 
10.	Back 
up and Disaster Recovery—keeping copies of our systems           and 
data in remote locations, ready to run if a natural  disaster impacts   
       our          normal operations.
 
In short,
 “cloud computing” in all of its  instantiations—Software      as a 
Service, Platform as a Service,  Infrastructure as a Service, Cloud     
 Storage, Cloud Computing,  etc.—is here to stay. Taking advantage of   
   the cloud (virtual  computers running software in data centers 
distributed      around the  globe) is the most scalable and the most 
cost-effective way to       provide        computing resources and 
services to anyone who has  reliable access to      high bandwidth 
networking via the Internet.
 
What About Security and Back Up? 
 Most of us now realize that we’re responsible for the security  and    
  integrity of our information no matter where it sits on the  planet. 
And      we are better off if we have more than one copy of  anything 
that’s      really important.
 
SaaS and 
cloud providers have had a lot of experience helping IT  organizations  
      migrate some or all of their computing and/or  storage to the 
cloud. And        most of them report that most IT  organizations’ data 
security practices        leave quite a bit to be  desired before they 
migrate to the cloud. Their        customers’ data  security and 
integrity typically improves dramatically        as a  result of 
re-thinking their requirements and implementing better         policies 
and practices as they migrated some or all of their computing.         
(Just because data is in your own physical data center doesn’t  mean    
    it’s safe!)
 
It’s Time to Run Around in Front of the Cloud Parade
 We’re now committed to living in the mobile Internet era. We  treasure 
     our mobility and our unfettered access to information,  
applications, media,      and services. Cloud computing, in all its  
forms, is here to stay. Small      businesses and innovative service  
providers have embraced cloud computing      and services wholeheartedly
  and are already reaping the benefits of “pay      as you consume” for 
 software and computing and storage services. Medium-sized       
businesses are the next to embrace cloud computing, because they  
typically      don’t have the inertia and overhead that comes with a  
huge centralized      IT organization. Large enterprises’ IT  
organizations are the last      to officially accept cloud computing as a
  safe and compliant alternative      for corporate IT. Yet many  
departments in those same large enterprise organizations      have been 
 the early adopters of cloud computing for the development and       
testing of new software products and for the   departmental (or even  
corporate)      adoption of SaaS for many of their companies’ most  
critical applications.