Via big think
 
by Dominic Basulto
 
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At the Black Hat security conference in Las Vegas, researchers from Carnegie Mellon demonstrated how the same facial recognition technology used to tag Facebook photos could be used to identify random people on the street.
  This facial recognition technology, when combined with geo-location,  
could fundamentally change our notions of personal privacy. In Europe,  
facial recognition technology has already stirred up its share of  
controversy, with German regulators threatening to sue Facebook up to half-a-million dollars for violating European privacy rules. But it's not only Facebook - both Google (with PittPatt) and Apple (with Polar Rose)
  are also putting the finishing touches on new facial recognition  
technologies that could make it easier than ever before to connect our  
online and offline identities. If the eyes are the window to the soul, then your face is the window to your personal identity.
 
And it's for that reason that privacy advocates in both Europe and  
the USA are up in arms about the new facial recognition technology. What
  seems harmless at first - the ability to identify your friends in  
photos - could be something much more dangerous in the hands of anyone  
else other than your friends for one simple reason: your face is the key
  to linking your online and offline identities. It's one thing for law 
 enforcement officials to have access to this technology, but what if  
your neighbor suddenly has the ability to snoop on you?
 
The researchers at Carnegie Mellon showed how a combination of simple
  technologies - a smart phone, a webcam and a Facebook account - were  
enough to identify people after only a three-second visual search.  
Hackers - once they can put together a face and the basics of a personal
  profile - like a birthday and hometown - they can start piecing  
together details like your Social Security Number and bank account  
information.
 
 And the Carnegie Mellon technology used to show this? You guessed it - it's based on PittPatt
 (for Pittsburgh Pattern Recognition Technology), which was acquired by 
 Google, meaning that you may soon be hearing the Pitter Patter of small
  facial recogntion bots following you around any of Google's Web  
properties. The photo in your Google+ Profile, connected seamlessly to  
video clips of you from YouTube, effortlessly linked to photos of your  
family and friends in a Picasa album - all of these could be used to  
identify you and uncover your private identity. Thankfully, Google is not evil.
 And the Carnegie Mellon technology used to show this? You guessed it - it's based on PittPatt
 (for Pittsburgh Pattern Recognition Technology), which was acquired by 
 Google, meaning that you may soon be hearing the Pitter Patter of small
  facial recogntion bots following you around any of Google's Web  
properties. The photo in your Google+ Profile, connected seamlessly to  
video clips of you from YouTube, effortlessly linked to photos of your  
family and friends in a Picasa album - all of these could be used to  
identify you and uncover your private identity. Thankfully, Google is not evil.
 
Forget being fingerprinted, it could be far worse to be Faceprinted. It's like the scene from The Terminator, where Arnold Schwarzenegger is able to identify his targets by employing a futuristic form of facial recognition technology. Well, the future is here.
 
Imagine a complete stranger taking a photo of you and immediately  
connecting that photo to every element of your personal identity and  
using that to stalk you (or your wife or your daughter). It happened to reality TV star Adam Savage
 - when he uploaded a photo to his Twitter page of his SUV parked  
outside his home, he didn't realize that it included geo-tagging  
meta-data. Within hours, people knew the exact location of his home. Or,
  imagine walking into a store, and the sales floor staff doing a quick 
 visual search using a smart phone camera, finding out what your likes  
and interests are via Facebook or Google, and then tailoring their sales
  pitch accordingly. It's targeted advertising, taken to the extreme.
 
 Which is not to say that everything about facial recognition technology is scary and creepy. Gizmodo
 ran a great piece explaining all the "advantages" of being recognize  
onlined. (Yet, two days later, Gizmodo also ran a piece explaining how  
military spies could track you down almost instantly with facial  
recognition technology, no matter where you are in the world).
 Which is not to say that everything about facial recognition technology is scary and creepy. Gizmodo
 ran a great piece explaining all the "advantages" of being recognize  
onlined. (Yet, two days later, Gizmodo also ran a piece explaining how  
military spies could track you down almost instantly with facial  
recognition technology, no matter where you are in the world).
 
Which raises the important question: Is Privacy a Right or a Privilege? Now that we're all celebrities in the Internet age,
  it doesn't take much to extrapolate that soon we'll all have the  
equivalent of Internet paparazzi incessantly snapping photos of us and  
intruding into our daily lives. Cookies, spiders, bots and spyware will 
 seem positively Old School by then. The people with money and privilege
  and clout will be the people who will be able to erect barriers around
  their personal lives, living behind the digital equivalent of a gated 
 community. The rest of us? We'll live our lives in public.