Via big think
By Dominic Basulto 
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Far too many people are walking around with their heads immersed in  
their tiny mobile devices, or communicating affectionately with their  
tiny smart phones while out in public with perfectly acceptable human  
companions. The only problem, of course, is that humans are not  
evolutionarily equipped to act like this – and that inevitably leads to 
 awkward scenes like people running into things on a city street or  
couples awkwardly texting with other people while having dinner  
"together." Tiny screens, while useful for monitoring the electronic  
minutiae of our daily lives, are not so useful for keeping our heads up 
 and making eye contact with other humans. Fortunately, a number of tech
 companies are thinking of ways to make Looking Up the new Looking Down.
 
Mobile device makers, encouraged by the rapid adoption of tablet  
technologies and people's embrace of post-PC screens, are busy  
developing new ways of interacting with these smaller screens that are  
not "inappropriately immersive."
 Finland’s mobile phone giant Nokia, bowed and bruised after failing to 
 keep up with Apple in the development of sleek new mobile devices and 
other objects of consumer lust, is exploring a new strategy to  take on 
Apple: developing cleverly-designed phones that enable you to  make eye 
contact and become aware of the environment around you. As  Nokia's head
 designer Marko Ahtisaari explained to the Wall Street Journal,
  "When you look around at a restaurant in Helsinki, you'll see couples 
 having their heads down instead of having eye contact and being aware 
of  the environment they're in... Designing for true mobility... is an  
example of what people would not explicitly ask for but love when they  
get it."
 
Nokia is still being mysterious about what it has in store for future mobile users,
  but most likely, a "Look Up mobile device" (for lack of a better word)
  would be designed to combine the viewing potential of big screens with
  thr easy-to-operate interface of a smaller device. This is actually  
harder than it sounds. According to usability expert Jakob Nielsen, there are five different screen experiences
 – what he refers to as TV, mobile, desktop, "very small" (i.e. screens 
 no larger than an RFID chip) and "very big" (i.e. screens as large as  
buildings). It's not enough, though, simply to translate a "very large" 
 screen experience to a "very small" screen -- the usability  
considerations change, according to the different screen experiences.  
That's why it's always been so frustrating to browse the Web on a mobile
  phone - there are very different usability characteristics once you  
shrink a screen.
 
 So what would a Look Up phone experience feel like? The answer might be
  a hybrid form of experience that uses mobile screens for mobility and 
 geo-location, but takes advantage of larger viewing surfaces. Take U.K.
  retail shopping giant Tesco, for example, which has been experimenting
  with "virtual shopping walls"
 that users can interact with while using their mobile devices. While  
these shopping walls are completely mobile-enabled, all the activity  
takes place with shoppers tilting their heads up. Think of bounding out 
 of a subway car and ordering groceries for dinner as you exit the  
station, all via a mobile device -- and all while keeping your ahead  
aloft.
 So what would a Look Up phone experience feel like? The answer might be
  a hybrid form of experience that uses mobile screens for mobility and 
 geo-location, but takes advantage of larger viewing surfaces. Take U.K.
  retail shopping giant Tesco, for example, which has been experimenting
  with "virtual shopping walls"
 that users can interact with while using their mobile devices. While  
these shopping walls are completely mobile-enabled, all the activity  
takes place with shoppers tilting their heads up. Think of bounding out 
 of a subway car and ordering groceries for dinner as you exit the  
station, all via a mobile device -- and all while keeping your ahead  
aloft.
 
The transmedia experience
 - formerly the exclusive domain of entertainment brands and Hollywood -
  is starting to blend over into every aspect of our lives. Transmedia
 – which refers to seamless storytelling across different online and  
offline platforms – has been re-interpreted by mobile designers to  
include surfaces and screens. When done right, this cross-surface  
storytelling leads to entirely new types of interactions and  
experiences. BERG London, in collaboration with Dentsu London, for  
example, has been experimenting with "incidental media" that transform everyday objects into interactive surfaces. One thing is certain -- the future is sure to turn a few heads - or at least, tilt them upward for awhile.